LUH'RA

Luh’ra is a singer/songwriter based in Cape Town. Accompanied by her golden guitar, her music can be
described as Indie Soul. Imbued with emotional resonance and tranquil melodies, sharing personal
feelings and moments in her lyrics, she encourages listeners to reflect on their own experiences. An
advocate for vulnerability, Luh’ra has been gently sharing her music since 2017.

Her fascination with space and design has led her to host and perform at many events in interesting
locations, such as the aquarium, galleries, plant shops or boutique stores. Through her use of aesthetics
and sound, she transforms these spaces into new worlds for her audience to explore. She is often
collaborating with other artists across various many mediums. Together they weave the strands of her
imagination together and bring dreamy realities to life.

Early 2019 she completed a nationwide tour funded by Concerts SA to promote her debut EP, Luh’ra
Luv. The project was true to the style in which Luh’ra chooses to present her music – collaborating to
create an audio-visual body of work.

Since the release of Luh’ra Luv and being identified as Between 10 and 5’s Artists to Watch in 2019 she
has performed on Expresso, been featured as part of Red Bull’s Lalela series and performed alongside
acclaimed South African musicians like Ex Olympic, Manny Walters and Jitsvinger. With subtle strides
she has found herself stepping into the festival circuit performing at Endless Daze, The Search and Alice
Phoebe Lou’s We Here Festival.

Despite the obstacles placed within the music industry in 2020, Luh’ra saw this as a time to step up to the
challenge and get creative. She found herself performing for audiences around the world as the music
industry adjusted to livestreaming. With each performance, creating complimenting sets, the gentle nature
of her music translated seamlessly into homes globally through platforms like Johannesburg’s Feel Good
Series, Beruitjam sessions, Listen to NY, UK’s Generation W online festival and globally streamed The
Good Times x Aloe Aloe Bandsintown Fusion.